I find the change your product makes and explain its value in a way people remember.
Product marketing connects what a company builds with a reason someone would care.
The work starts with understanding the product, the people it serves, and the change it makes possible. The story should be simple enough to remember and specific enough to be useful.
My experience in fintech, payments, cross-border money movement, and gaming gives this point of view credibility.
ZBD was described in several ways, including as infrastructure and as a way to make money work for games. There was no consistent answer to what the company was.
The Money Layer for Games
The phrase moved from an internal idea into ZBD’s public brand and appears on its website.
A boundary that blocks passage
A layer that lets value cross
The later organizing model for how ZBD’s products move value.
Money InMoney ThroughMoney Out
ZBD’s homepage explains Money In, Money Through, and Money Out as one connected flow.
Senior Product Marketing Manager with deep experience building and scaling go-to-market systems across fintech, payments, and financial infrastructure. Proven track record in product positioning, messaging frameworks, ICP segmentation, and sales enablement that align product, risk, and commercial execution to measurable outcomes.
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Remote
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Irvine, CA
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Los Angeles, CA
Bachelor of Commerce, UBC Sauder School of Business, Vancouver, BC
Finding a clear direction when the product or market story is still ambiguous
Understanding complicated technology and explaining its value in everyday language
Connecting product thinking with a memorable story and a strong visual expression
Building a useful first version of a system, then improving it with feedback
Using new tools, including AI, to explore ideas and make the work tangible